Fresh accents in storage logistics
Hänel is making a statement in technical precision and clean design with its new range of colors
Modern industrial environments are not designed solely on the basis of technical criteria. A coordinated color scheme ensures a high-quality appearance and enables the harmonious integration of systems into a wide variety of areas.
Hänel’s products have undergone continuous development in recent years. Alongside technical advancements, the branding has also been visibly strengthened: a more distinctive typeface, a more striking logo, and the facelift of the retrieval point on the vertical lifts and the Rotomat® switch tray give Hänel systems a modern, clear and confident look. The six new standard colors now mark the next logical step in the company’s development.
In the future, the surfaces of all lifts will be painted in Star White. This base color was deliberately chosen as modern production and logistics environments are increasingly characterized by brightness, cleanliness and openness.
To complement the timeless white finish, five stylish accent colors will be available as standard in future: Anthracite, Ruby Red, Silver Grey, Indigo Blue and Cosmos Blue. The Hänel color scheme gives the entire product range a clean, contemporary look.
These new, visual accents underline Hänel’s high standards through quality and design.